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The MQL is Dead…Here’s Why

The MQL is Dead…Here’s Why

Okay, I’ll admit it. We don’t look at Marketing Qualified Leads (MQLs) anymore. We actually haven’t for a couple of months now. Truthfully, MQLs are dead.   And if you’re marketing to the enterprise and still using them to measure your...
The Value of Focus in SaaS Marketing

The Value of Focus in SaaS Marketing

Even in an Account Based Marketing Model, focusing on too many accounts can be detrimental. I’ve always seen the most success when we focus on a small number of accounts and put a lot of efforts towards marketing to them. I wanted to explain why focusing your efforts...
How To Book Meetings Using The Double-Hook Method

How To Book Meetings Using The Double-Hook Method

In my muay thai class, the instructors always talk about the importance of throwing combinations. When students are sparring, they tend to throw one punch or kick then retreat. However, when you throw a combination of punches and kicks, you attack your opponent more...