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The MQL is Dead…Here’s Why

The MQL is Dead…Here’s Why

Okay, I’ll admit it. We don’t look at Marketing Qualified Leads (MQLs) anymore. We actually haven’t for a couple of months now. Truthfully, MQLs are dead.   And if you’re marketing to the enterprise and still using them to measure your...
The Value of Focus in SaaS Marketing

The Value of Focus in SaaS Marketing

Even in an Account Based Marketing Model, focusing on too many accounts can be detrimental. I’ve always seen the most success when we focus on a small number of accounts and put a lot of efforts towards marketing to them. I wanted to explain why focusing your efforts...